Strategic Insight. Global Perspective.

Founded in 2001, Smadja & Smadja is a strategic advisory firm helping corporations and government entities understand the global forces shaping their decisions.

Working across North America, Asia, Europe and the Middle East, our team combines strategic insight, trend analysis and an extensive international network to help clients anticipate change, connect their priorities to the global picture and turn complex challenges into actionable strategies.

We also create high-value platforms of content—from international conferences and business summits to executive workshops, strategic retreats and scenario-planning exercises—managing every stage from concept and program development to speakers and execution.

Our Leadership

Claude Smadja
Chairman
Claude Smadja founded Smadja & Smadja in 2001 after serving as Managing Director of the World Economic Forum from 1995 to 2001. During his 14 years with the organization, he also served as a member of its Executive Board.

He began his career as an international journalist in print media before joining the Swiss Broadcasting Corporation, where he became Executive Director for News and Current Affairs.

A frequent speaker and commentator, Claude focuses on macroeconomic and geopolitical developments, globalization, Asia—particularly China and India—and the evolution of Europe. He has served on the boards of several international corporations and as a member of the International Board of Overseers of the Illinois Institute of Technology.

Yaël Smadja
CEO, Smadja & Smadja USA Inc.
Yaël Smadja is an analyst and strategist specializing in the creation and management of platforms of content. In 2003, she established Smadja & Smadja USA Inc., the firm’s wholly owned U.S. subsidiary.

With more than 25 years of experience in consulting, conferences and public relations, Yaël previously served as a Principal at The Dilenschneider Group in New York, advising Fortune 500 companies and prominent individuals on communications strategy and crisis management. She also worked in business development for Global Event Management, now Publicis Events, in Switzerland.

Yaël holds a BA in Political Science from the University of Lausanne and a master’s degree in International Law from the Graduate Institute of International Studies in Geneva. Her expertise includes trend analysis, program development, strategic positioning, media relations, and event creation and management.

Our Team

Corinne Borloz
Senior Executive Project Manager
Tonya Tiday
Executive Project Manager
Ge Yang
Representative for China